If your feet hurt, your knees ache, and your lower back feels like it’s been through a war you're not alone. And you’re not broken. Your shoes are.
Most American men are walking around in shoes that are too narrow. 75% of U.S. men have wider-than-standard feet, yet the majority of shoes on the market are made for “D width” feet; a fit designed for skinny-footed runners, not working-class giants who move heavy and stand all day.
What does that mean for you? It means your toes are squished, your arches are collapsing, and your posture is shot. Every step in narrow shoes causes muscle atrophy, instability, and pain that travels up the chain; ankles, knees, hips, back. And the kicker? Many “supportive” shoes actually increase injury risk by interfering with your foot’s natural mechanics.
That’s why we built STOKE.
We’re not here to sell elite marathon gear. We’re here to deliver Splay, not Containment — with:
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Powerstack™ cushioning for thunderous comfort
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Mansplay Midsole™ for natural toe splay and balance
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Big Ball Girth™ for an honest fit ALL around the foot
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And Slip-On, Stoke-Out entry for guys who are done bending over to tie laces
STOKE is for the 99% of men who don’t run for sport — they run their jobs, their families, and their lives. And they need real comfort, real fit, and real recovery built for their size and strength.
You weren’t born broken. The shoes broke you. We built STOKE to bring you back.