75% of American men have wide feet. Only 25% wear shoes built for them. That gap isn't just a problem in the workplace, it's a problem at the racetrack, too. So we did something about it.
This season, STOKE isn't just sponsoring race cars. We're outfitting the people who make race day happen, from green flag to checkered.
On the track. Jack Baldwin is running the No. 7NY full-time on the SMART Modified Tour with Tommy Baldwin Racing — 14 races, 13 tracks, zero compromises. Jack put it plainly: STOKE believed in the full season when the plans were still up in the air. That's not sponsorship. That's partnership.
Down in the CARS Tour, Tony Cosentino made the call to leave full-time ARCA competition and build his season around his STOKE Shoes ride with LRT Motorsports. When a driver restructures his whole year around a partner, you pay attention.
On the grounds. Up in Epping, New Hampshire, STOKE is the Official Footwear Partner of Star Speedway and the "STOKE Safety Crew" is on-site every race weekend, officials and crew fitted with shoes built for 12-hour days on asphalt and concrete. We're also on the No. 19 with Bobby Webber Racing, running Modified and Super Late Model divisions across New England.
Out at WWT Raceway in Illinois, our shoes hit the track ahead of the Bommarito Automotive Group 500, breaking in new kicks the same week the cars broke in new pavement.
Why racing? Because nobody works a longer day on their feet than the people who run a racetrack. Pit crews. Safety teams. Officials. Drivers. These are Stokers - the 65 million American men whose feet have been an afterthought for every shoe brand that came before us. We didn't just put our logo on a fender. We put our shoes on the people doing the work.
Step into your power. We'll see you at the track.